Welcome to the Online Training Program that helped scores of FMCG entrepreneurs and FMCG working professionals

Presented By.....

Skill To Will (www.skilltowill.com)

YouTube Channel - Skill To Will

All the Live Online Sessions will be recorded and will be available to you for revision.

Ongoing Early Bird Offer closes on 14th Jan 2026.

This course is for:

• FMCG Entrepreneurs/Start-ups/MSMEs
• FMCG working professionals
• Students who want to take up FMCG sales as their career
• This is a LIVE ONLINE COURSE. We will be using Zoom for the sessions.

This course covers the following topics:

1. How To Select The Right Product

• Need Analysis
• Category analysis
• Feasibility Analysis

2. Brand Positioning and Pricing

• Segmenting Targeting and Positioning
• Pricing Strategy
• Calculating Projected EBITDA

3. Go To Market Strategy

• Evolution of GTM – Online/Offline
• GTM Structure, Process and Tools

4. Sell-In vs Sell-Out

• Selling Story - Product F&B Margin and Trade Schemes
• Consumer Offers
• Principles of Merchandizing
• Sales Tools

5. Retail Mapping & Beat Designing

• New outlet mapping
• Beat designing

           6. Team Management

• Roles Accountabilities and KPIs
• Reporting and Review

7. Distributor Management

• How identify a Distributor
• How to calculate the Distributor Infra required
• Distributor appointment process
• Distributor ROI calculation

  For any queries, call:

  9266469059, 8920934437, 9007317326