Training Course Overview: How To Select the Right FMCG Product for Your Market

Pre-Recorded Videos (Free Preview of Introduction & First Video – Category Analysis)

Videos are available in English and Hindi Language

Course Topics

Section 1: Category Analysis

Understanding the attractiveness of product category

Study category size and growth trends

Sub Category analysis

Section 2: Need Analysis

Conduct White Space Analysis to identify gaps or opportunities in existing product offerings

Sources of data for doing consumer research – Online and Offline

Designing a consumer interview questionnaire

Collecting consumer insights from online sources

Section 3: Feasibility Analysis

Market Feasibility Analysis

Technical Feasibility Analysis

Financial Feasibility Analysis

Operational Feasibility Analysis

Legal and regulatory Feasibility Analysis

Section 4: Product Development Process

Product Formulation

Prototype Creation

Initial Testing

Packaging

Regulatory Checks

Consumer Testing

Section 5: Offline Research

Retailer interviews

Retail store observations

Getting entry strategy idea for the entry strategy of product

Section 6: Creating The Brand

Getting the direction

Choosing from options – Premium, Copy, Mass, Niche

Checking the competitive landscape

Section 7: USP and STP

Define The USP of the product

Identify the consumer segment, target the right consumers, position the product

Select the right brand name

Section 8: Pricing and EBITDA

Steps in Pricing

Calculation of gross profit and unit economics

Calculate EBITDA at a scale and determine the Break-Even target

Who Should Attend?

This course is ideal for anyone who wants to learn the science behind launching a FMCG product in the market.

FMCG Enterprenuers

FMCG industry professionals

Management Students who are interested in FMCG industry

Training Methodology

Pre-recorded videos

Workbooks

Multiple Choice Questions

Expected Outcomes

By the end of the course, participants will be able to:

Identify and validate profitable product ideas

Develop a strategic roadmap for product development

Build a strong brand and position it effectively

Implement a sound pricing strategy and financial assessment

Increase the likelihood of a successful product launch

Join us to gain the expertise needed to transform your new product idea into a market success!

Call for any Query : 9266469059/9007317326