SCHEDULE

Tutors

Sandeep Ray

PROGRAM OVERVIEW

First Batch will start on 10th November'24. Timing - 5pm to 7pm

Early Bird Offer - Discount of Rs.2360 available till 7th November'24

Use Promocode - earlybird1024

Final Price - Rs.5900


Enquire at : 9007317326, 9266469059, 8920934437,9650104870


Course Overview:


Day 1: (5 pm-7 pm)

Live Training Session by Coach 


Day 2 - Day 5: 

40+ Recorded Training Content 

MCQ Test 

Weekly Project/Internship


Day 6 : (5 pm-7 pm)

Project Review Session with Coach



Week 1:

Module Name: Understanding Basic of FMCG

  • What is FMCG
  • What is SKU
  • Flow of Goods
  • Channel in FMCG
  • Type of Retailer


Week 2:

Module Name: Role Clarity (RAM's)

  • Role and Accountability
  • Measures
  • Skill & Attitude
  • Width & Depth of Distribution


Week 3:

Module Name: Sell in - Sell out Strategy

  • Margin Calculation
  • Schemes
  • ATL/BTL
  • Types of Consumers Offer
  • Merchandising Principles


Week 4:

Module Name: Steps of the Call

  • Planning & Preparation
  • Respect & Greet
  • Outlet Check & Merchandising
  • Get the Order
  • Request & Merchandise
  • End the Call
  • Stop & Track
  • Submit & Admin


Week 5: Award Scorecard & Certificate

CURRICULUM

  About FMCG Products & Industry Overview

  • 6 Current trends in FMCG
  • WholeSale Markets in India
  • Current FMCG Product Trends
  • What is FMCG basics

  Product Category & Category Share

  • Understanding FMCG Product Category
  • Understanding Product Mix

  What Is SKU?

  • SKUS explained

  Channel of Distribution in FMCG

  • Channels In FMCG Sales
  • Urban & Rural Channels of Distribution

  Type of Retailers

  • Types of Retailers in Traditional Trade
  • Types pof retailers in Modern trade

  MCQ TEST 1 (20 Marks)

  • MCQ Test

  RAMs Of FMCG Sales Professional

  • Roles of a Sales Officer
  • FMCG Sales Roles Clarity

  What is coverage & Coverage Expansion

  • Importance of Effective coverage +
  • Understanding FMCG Coverage Funnel
  • What is a Beat & Route?
  • Coverage Expansion challenges

  Understanding ECO, TLS, LPPC

  • Understnding ECO
  • TLS, LPSC & Strike call
  • How to set bill cut targets

  Width & Depth of distribution

  • Understanding Width & Depth of Distribution

  MCQ TEST 2 (20 Marks)

  • Week 2 - MCQ Test

  Sell-In, Sell-Out Strategy

  • FMCG Margin calculation - Mark up - Mark down
  • Scheme and Margin Calculation
  • Understanding Primary and seondary scheme
  • Is GST a part of Retailer margin
  • Types of sales promotion technique

   Type of Consumer offers

  • Consumer Offer
  • Types of sales promotion / Consumer offer

  Merchandising Principles 1

  • Merchandiser and Brand visibiity
  • Retail Product Visibility and Planogram
  • Hot spots and Cold Spots

  Merchandising Principles 2

  • Retail Store Layout
  • First In - First out
  • How to increase offtake and sales

  Types of POSMs

  • POSM Execution and RIght Visibilty

  MCQ TEST 3 (20 Marks)

  • MCQ Test 3 - Week 3

  Steps of the call - PROGRESS (PART 1)

  • 8 Steps of a call

  Steps of the call - PROGRESS (PART 2)

  • How To Open A Call Using 10 20 30 Rule
  • How To Stock Check Inside An Outlet

  Steps of the call - PROGRESS (PART 3)

  • How To Make A Sales Call Productive

  Objection Handling (Part 1)

  • FMCG Retailer Objection Handling
  • Retailer Rate Related Objection

  Objection Handling (Part 2)

  • FMCG Sales Closing Technique
  • How To Sell A New Brand To A Retailer

  FInal Exam (20 Marks - MCQ Test)

  • MCQ test 4 - Week 4