SCHEDULE

Tutors

Sandeep Ray

PROGRAM OVERVIEW

First Batch will start on 17th November'24. Timing - 11am to 1pm

Early Bird Offer - Discount of Rs.3540 available till 7th November'24

Use Promocode - earlybirdUn1024

Final Price - Rs.14,160


Enquire at : 9007317326, 9266469059, 8920934437,9650104870




Day 1 (11 am-1 pm)

Live Training Session by Coach 


Day 2 - Day 5: 

40+ Recorded Training Content

MCQ Test

Weekly Project/Internship

Saturday: (5 pm-7 pm)

Project Review Session with Coach

Week 1

Module Name: Role Clarity 

  • Go To Market 
  • Role and Accountability 
  • Measures and Skill 

Week 2

Module Name:  Planning

  • Planning for Coverage Expansion 
  • Target Setting  
  • PJP Planning 
  • New Product Launch Plan 

Week 3

Module Name: Distributor Management

  • Distributor Finance 
  • Distributor Infrastructure 
  • Inventory Management 

Week 4

Module Name:  Distributor Management

  • ROI Management 
  • Handling Distributor Objection 

Week 5: 

Module Name: Distributor Life Cycle 

  • Distributor Appointment 
  • Distributor Evaluation 
  • Distributor Exit 

Week 6

Module Name: Team Management

  • Recruitment 
  • Coaching & Evaluation
  • Key Account Management 
  • Communication 

Week 7: 

Module name: Data Based Decision Making

  • External Data 
  • Internal data 
  • Reporting 
  • Data Analysis and Interpretation

Week 8: 

Module Name: Excel Training 

  • Case Studies 

Week 9:

  • Award Scorecard & Certificate 

CURRICULUM

  Understanding the Role & Accountability Measures

  • FMCG Sales Role SO - ASM - RSM

  Go-To-Market Strategy

  • Go To Market Stratergy

  Skills of a Manager

  • Persuasion & Negotiation skills
  • How To Be A Good Sales Manager
  • SWOT Analysis For Managers

  MCQ TEST 1 (20 Marks)

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  Target Setting

  • FMCG Sales Target Setting
  • How to Achieve Primary Sales Target
  • How to set Bill Cut Target
  • Outlet Level Sales Target setting

  PJP Planning

  • How to make a PJP - Permanent Journey Plan

  Planning for a New Product Launch

  • How to Set SMART objective for FMCG Business

  MCQ TEST 2 (20 Marks)

  • MCQ test 2

  Distributor Management

  • FMCG Trade Margins
  • Distributor Credit Management

  Distributor Infrastructure

  • Distributor Infrastucture & it's Importance

  Distributor Inventory Management

  • Inventory Management
  • Distributor Delivery Tracking

  MCQ TEST 3 (10 Marks)

  • MCQ Test 2

  Distributor ROI Managment

  • Distributor Return on Investment calculation
  • Understanding Distributor ROI
  • How to Increase Distributor ROI
  • ROI calculation using rotation

  Handling Distributor Objections

  • Distibutor Objection Handling

  MCQ Test 4 (20 Marks)

  • MCQ test 4

  Distributor Appointment

  • Distributor Life Cycle
  • How to find a FMCG Distributor
  • How can small FMCG companies can find Distributors

  Distributor Evaluation

  • Distributor Evaluation

  Distributor Exit Plan & Execution

  • Distributor claim management

  MCQ Test 5 (10 Marks)

  • MCQ Test week 5

  Team Management & Recruitment

  • How to build a FMCG Sales Team

  Team Coaching

  • How to Motivate the Sales Team
  • How to Increase Sales Team Performance

  Team Evaluation & Working

  • SR & SO Joint Market Working
  • Reason for High Attrition in fronline sales

  MCQ Test 6 (10 Marks)

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  Numeric & Weighted Distribution

  • Numeric Distribution
  • Weighted Distribution

  FMCG Sales Report - Decision based on data

  • FMCG Sales Report Importance
  • How to Analyse Sales Root Cause Analysis

  Data Analysis & Interpretation

  • CAGR Explained
  • How to Calculate FMCG market Share

  MCQ Test 7 (10 Marks)

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  Excel training

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  MCQ Test 8 (10 Marks)

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